Brand loyalty and ingredient reputation
Multiple reviewers explicitly mention being existing JUNGSAEMMOOL (JSM) customers who repurchase because the brand makes high-quality makeup products, particularly for oily skin. The brand's cushion foundation is frequently cited as a complementary product they already trust.
Friend or peer recommendation
At least one reviewer explicitly states they purchased after a friend's recommendation and were pleased with the results, suggesting word-of-mouth and personal networks influence purchase decisions.
Oil control efficacy reputation
Consumers with very oily skin specifically seek this product because they have read or heard it effectively controls sebum throughout the day without stripping moisture, making it a targeted solution purchase.
Compact portable format
The pact's small, wallet-friendly size and included puff make it attractive for on-the-go touch-ups and travel, appealing to consumers who value convenience and portability.