Brand trust and line extension
Many buyers already use other ILLIYOON products (body wash, lotion, cream) and purchased this scrub based on trust in the brand's gentle formulations.
Repurchase/loyalty
A large number of reviews explicitly state this is a 2nd, 3rd, or repeated purchase, often stocking up when visiting Korea or buying multiples during sales.
Scent reputation
Many buyers were drawn in by word-of-mouth or prior experience with the citrus/yuzu scent from other ILLIYOON products and wanted to try the scrub version.
Suitability for sensitive skin
Reviewers frequently cite needing a gentle exfoliant for sensitive, eczema-prone, or reactive skin, and chose this product based on reviews claiming it's non-irritating.
Seasonal/summer use
Several buyers purchased ahead of summer to have a refreshing, sweat- and sunscreen-removing body wash for hot, humid weather.