— · Makeup
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4.7
35 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Specific shade matching for lightened/bleached hair
Multiple reviewers sought this product specifically because Korean market options for bright, cool-toned brow colors (platinum, rose, milk tea brown) are limited locally. Consumers with dyed blonde or bleached eyebrows report difficulty finding matching colors elsewhere.
Natural color enhancement without permanent bleaching
Consumers looking for a temporary, non-damaging alternative to chemical depigmentation were attracted to this brow tint, particularly those hesitant about commitment or permanent treatment effects.
Brand reputation and precise applicator design
Reviewers mention selecting this product based on the Heart Percent brand's quality and the advertised small, precise brush applicator that accurately represents promotional imagery.
Repurchase driver and product satisfaction
Multiple consumers explicitly state they will repurchase upon running out, indicating strong product loyalty and efficacy validation from first-time use.
How they use it
Daily eyebrow brightening and toning routine
Consumers apply this as part of their regular makeup routine to subtly lighten and cool-tone their natural brow color, typically using it on both eyebrows with a single application.
Layering over natural dark brows
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Users with naturally dark or deeply pigmented eyebrows apply the product directly to create a lifted, brighter appearance that softens harsh brow presentation.
Coordination with hair color transformations
The product is used strategically when consumers change their hair color (blonde, ash, milk tea brown) to ensure brows harmonize with new hair tones, sometimes requiring reapplication as hair fades.
Frequent reapplication due to small capacity
Several reviewers note the product bottle is small, implying regular repurchasing cycles and frequent application, though longevity per application is reportedly strong.
