— · Makeup
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4.6
182 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Specific color availability and shade matching
Consumers specifically sought out this product for its unique nude-pink and peachy-brown tones that are difficult to find elsewhere, particularly praising the neutral, warm-toned shades suitable for multiple skin tones and makeup aesthetics.
Value for money and price point
Multiple reviewers highlighted purchasing due to competitive pricing, often comparing favorably to premium competitors like Clio while delivering comparable or superior performance at a lower cost.
Influencer and social media discovery
Several consumers mention discovering the product through YouTube, TikTok, and Instagram content created by Korean beauty influencers, driving purchase intent through social proof.
Repurchase by loyal customers
Multiple reviews indicate second, third, or ongoing repeat purchases, with customers buying the same shade again or exploring new colors in the line, suggesting strong product satisfaction and loyalty.
Multi-use versatility and product functionality
Buyers were attracted by the product's ability to function beyond lip lining—for overlipping, aegyo-sal (under-eye) shading, and blending with various lip products—making it a multi-functional beauty tool.
How they use it
Lip outlining and shadow definition
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
The most common usage is defining lip borders, creating lip shadow effects, and overlipping to enhance lip shape, particularly popular among users seeking a natural, gradient lip look.
Blending with lip tints and lip products
Consumers frequently layer this pencil under or with lip tints and glosses to extend wear time and create a blended, soft-focus effect rather than using it as a standalone product.
Under-eye and aegyo-sal shadow
A significant secondary use is applying the pencil to the under-eye area to create shadows or to the aegyo-sal (tear trough) for subtle definition, appreciated for its precision and natural finish.
Daily and frequent use
Reviewers describe using it as part of everyday makeup routines, often applying it daily, with some noting they carry it for touch-ups and corrective makeup throughout the day.
Base product for lip coverage
Some users employ the pencil as a concealing base under darker lipsticks or lip stains to even out natural lip tone and improve color accuracy of layered products.
