— · Makeup
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4.6
50 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Replacement for Discontinued MAC Product
Multiple reviewers switched to this pencil after MAC discontinued their preferred brow pencil, indicating strong demand for a reliable alternative with similar performance qualities.
Professional & Bulk Repurchasing
Makeup artists report buying 10-20 units at a time for themselves and clients, suggesting strong professional-grade endorsement and trusted formula among beauty professionals.
Established Repurchase Loyalty
Many consumers mention using the product for 4+ years or buying it as a regular restock item, demonstrating long-term satisfaction and habitual purchasing behavior.
Natural Color Match
Buyers appreciate the brown shade as naturally flattering for various hair colors, particularly for those wanting to avoid overly dark or ashy tones.
How they use it
Daily Eyebrow Application
Reviewers consistently report using the pencil every day as their go-to brow product for creating natural-looking, defined eyebrows.
Light Touch Application
Several users note they apply it gently or with minimal pressure to achieve the desired effect and avoid over-application or clumping.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Alternative to Eyeliner
At least one reviewer mentioned using the darker shade as an eyeliner substitute, suggesting versatility beyond primary brow use.
Sensitivity to Hair Contact
Common pattern of brows smudging or fading when hair brushes against them, indicating the product is used throughout the day but lacks complete transfer resistance.
