Brand loyalty / repurchase
Many reviewers explicitly state this is their 3rd, 4th, or 'nth' repurchase of CLIO cushions, citing consistent past satisfaction with the brand.
Comparison shopping vs Mesh Glow cushion
A large share of buyers already owned CLIO's Mesh Glow cushion and purchased High Glow specifically to compare glow level and coverage.
Influencer/social proof
Several reviewers cite TikTok hype or specific YouTubers (e.g., Michelle Choi) as the reason they tried the product for the first time.
Packaging appeal
Numerous reviews say the 'gorgeous,' 'art piece' packaging and included refill/sponges were a key purchase driver, even before trying the formula.
Price/value deals
Buyers frequently mention buying due to a discount, bundle deal, or because it was cheaper than purchasing in Korea directly.