— · Cleanser
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4.6
38 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and repurchase
Multiple consumers mention repeatedly purchasing MakePrem products, indicating strong brand trust and satisfaction with the product line.
Tube format innovation
The unusual tube format for a cleansing balm is a key attraction, as it differs from traditional tub-based balms and is praised for portability and ease of use.
Price promotions and sales
Several reviewers specifically mention purchasing during sales or discounts, indicating price sensitivity and willingness to buy when product is on offer.
Travel and convenience
Compact tube size and leak-proof design make it appealing for consumers who travel or go to the gym and want to avoid oil leakage.
Makeup removal efficacy
Consumers seeking a product that effectively removes heavy and stubborn makeup, including difficult items like mascara, drove purchase decisions.
How they use it
Primary cleansing step before secondary wash
Most reviews indicate the balm is used as a first step in a two-step cleansing routine, followed by a foam or water-based cleanser.
Small amount usage
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reviewers note that a pea-sized or small amount melts easily and is sufficient to remove makeup, indicating efficient product consumption.
Portable daily use
The tube format enables carrying in bags for gym, travel, or on-the-go cleansing, with some consumers preferring it over traditional jar formats.
Year-round use for various skin types
Consumers with dry skin, sensitive skin, and normal skin report regular use, suggesting broad applicability across skin types and seasons.
