Brand trust and repurchase
Many reviewers explicitly say BANILA CO 'never disappoints' and describe this as a repurchase after finishing a previous tube or buying multiple shades once they liked the formula.
Color/shade appeal
A large share of purchases were driven by attraction to a specific shade (e.g., Rosy Pillow, Rabbit Chou, Pink Guava) seen in swatches or social media, with buyers specifically seeking a 'dusty' or 'cool-toned' pink/coral not commonly found in domestic (e.g., Japanese) lip products.
Sale/discount pricing
Several reviewers mention buying because of a steep discount or bundle deal, sometimes picking a shade they wouldn't normally choose simply because it was cheap.
Bundled mini plumper as an incentive
Multiple reviewers say the included mini plumper gloss was a key reason for purchase, curious to try the brand's famous (intensely tingly) plumping product risk-free.
Gifting
A number of buyers purchased the product or a curated set specifically as a gift for friends or family, citing the cute packaging and universally likable colors.