— · Cleanser
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4.7
525 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase loyalty
An unusually large share of reviews are 2nd-10th+ repurchases, with several users saying they have used it for years and 'will repurchase until I die,' indicating strong habitual demand.
Reputation for sensitive/damaged skin
Many buyers sought it out specifically because they heard it was gentle for sensitive, rosacea, eczema, or acne-prone skin, often after cleansing oils or foaming cleansers caused irritation.
Word-of-mouth and social media
Reviewers frequently cite recommendations from friends, Korean acquaintances, YouTube, TikTok, and influencers as the trigger for first purchase.
Value and sales promotions
Shoppers repeatedly mention buying during Olive Young sales or stocking up before running out because the price-to-volume ratio (especially with refills) feels affordable.
Alternative to cleansing oil
A large cluster of buyers switched from oil or balm cleansers specifically because oils felt too stripping, heavy, or irritating, and wanted a lighter, hydrating option.
How they use it
First-step or double-cleansing partner
Most commonly used as the first cleanse before a foaming cleanser, or paired with a point-makeup remover for eyes/lips before applying this milk over the rest of the face.
Skin concerns raised — and how the product addressed them
✓Reviewers overwhelmingly report no stinging or redness, making it their go-to for reactive, rosacea, or eczema-prone skin.
✓Users with dry skin consistently note the milk leaves skin hydrated and never tight or stripped, unlike foaming or oil cleansers.
✓Most acne-prone users say it doesn't trigger breakouts and some report clearer skin over time, though a minority with oily skin reported increased acne from residual product feel.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Light-makeup/sunscreen-only days
Widely reserved for days with only sunscreen, base makeup, or light makeup rather than full face makeup, which reviewers say it handles best.
Morning cleanse
Many use it specifically as a gentle AM cleanser to avoid stripping skin before starting a daytime routine.
Daily/frequent use
A subset of loyal users apply it daily, citing 2-3 pumps per use and bottles lasting around 2-3 months.
Facial massage/emulsification step
Some describe massaging it into dry skin before rinsing, noting it emulsifies well and can double as a light facial massage product.
✓Several reviewers specifically switched to this product to help repair or protect a compromised barrier, citing improved comfort compared to oil cleansers.
✓Multiple users, especially in Japanese reviews, note the product calms and prevents post-cleansing redness that other cleansers caused.
Concerns and outcomes summarized from reviews; percentages are approximate.
