— · Makeup
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4.3
20 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity/Influencer Endorsement
At least one consumer purchased specifically because actor Jo Chang Wook advertised the brand, suggesting celebrity endorsement drives purchase decisions in this market.
Ingredient Reputation & Brand Trust
The PDRN and Spirulina ingredients carry positive brand equity; consumers trust SOME BY MI as a Korean cosmetics brand known for quality skincare formulations.
Travel & Portability
The compact stick format and small package size appeal to consumers seeking convenient, on-the-go makeup products for travel and touch-ups.
Oil Control & Mattifying Benefits
Consumers with oily skin specifically seek this product for its oil-control and matte finish properties, particularly for summer use.
Repurchase & Positive Word-of-Mouth
Multiple high-rating reviews suggest satisfied customers repurchase; positive social media visibility on TikTok and Instagram drives trial among younger demographics.
How they use it
Base Layer Under Makeup
Most common usage is as a primer applied before foundation and concealer to create a smooth, blurred base for subsequent makeup application.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Targeted Pore & T-Zone Application
Consumers apply it selectively to areas with visible pores and oily zones rather than full face, suggesting it functions as a spot treatment.
Summer & Oily Skin Routine
Multiple reviews indicate heavy use during summer months and in warm climates where oil control is prioritized; noted as especially effective for combination and oily skin types.
Careful Dosing Required
Several reviews warn that overapplication causes peeling, texture issues, and cakiness, indicating consumers must use a light hand and develop application technique.
Long Wear Duration
Users report 10+ hours of wear with proper application, integrating it into all-day makeup routines rather than touch-up-only use.
