Brand Trust & Loyalty
Multiple reviewers indicate this is a repeat purchase or they chose it based on positive experiences with other THE FACE SHOP cleansing products in the same rice water line.
Price & Value
Consumers frequently mention buying it because it was on promotion or because they perceived good value for money relative to efficacy and gentle formulation.
Sensitive Skin Suitability
Several buyers explicitly chose this product after experiencing irritation with cleansing oils or balms, seeking a milder alternative suitable for acne-prone or sensitive skin.
Gift Purchase
Multiple reviews mention buying this as a gift for mothers or relatives, with recipients expressing satisfaction, particularly for those who prefer subtle scents.
Professional Recommendation
At least one reviewer mentioned purchasing on dermatologist recommendation, indicating healthcare professional endorsement in some markets.