— · Cleanser
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4.8
28 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Trial/Travel Size Convenience
Consumers frequently cite the small 15g format as the key purchase driver, buying it to test before committing to a full-size product or for portability during trips.
Brand Reputation & Ingredient Trust
The rosehip ingredient and Korean cosmetics brand reputation influence purchase decisions, with consumers specifically seeking out this product based on ingredient efficacy and brand recognition.
Gift & Add-On Purchases
Multiple reviews mention buying this cleanser as gifts for family members (e.g., mothers) or as promotional add-ons, suggesting it performs well as a value-add item.
Cost-Effective Substitution
Consumers cite it as an affordable alternative to premium cleansers (e.g., Whoo brand), attracting price-conscious buyers seeking similar performance at lower cost.
Repurchase Intent
Strong repeat purchase interest is evident, with many buyers stating they will upgrade to full-size versions or reorder after positive trial experiences.
How they use it
Daily Facial Cleansing Routine
Multiple consumers report using it as a standard daily cleanser for morning and/or evening routines, with some noting consistent use even for oily skin types.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Makeup Removal
At least one review explicitly mentions using it as a makeup remover, suggesting dual functionality beyond basic cleansing.
Travel & On-the-Go Use
The 15g trial size is frequently purchased and used specifically for trips and travel, highlighting its appeal as a portable skincare step.
Occasional Pack/Mask Application
One consumer reports using the cleanser as a facial pack treatment, indicating flexibility beyond standard cleansing application.
