— · Makeup
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4.7
50 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Replacement puffs for regular wear
Customers frequently purchase multiple sets as replacement puffs because they wear out or become soiled quickly with regular cushion foundation use. Many explicitly state they change puffs every 4–5 uses without washing, making replacements a consumable necessity.
Value and bulk pricing
The 5-pack format at affordable prices—especially during sales on Olive Young—drives repeat purchases. Customers appreciate the economical price point compared to single puff alternatives.
Influencer and social media recommendations
Multiple reviews mention YouTube recommendations and social platform buzz about the VIDIVICI cushion foundation, which prompted puff purchases as an accessory product.
Compatibility with VIDIVICI cushion foundation
Many buyers specifically purchase this puff to pair with the VIDIVICI cushion foundation they already use or plan to use, viewing them as a matched system.
Offline unavailability and online convenience
Customers note these puffs are difficult to find in physical retail, making online purchase through platforms like Olive Young essential for replenishment.
How they use it
Regular replacement without washing
The dominant usage pattern shows customers replacing puffs every 4–5 uses rather than washing them. They purchase in bulk (5-packs) to support this consumable replacement cycle.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Application with cushion foundation
Users apply the puff to cushion foundation for full-face or targeted coverage, using it to spread and press product onto skin for even, thin coverage.
Precise detail work on small areas
Due to the puff's small, compact size, some customers use it specifically for detailed application around eyes and small nose areas where precision is needed.
Daily makeup routine step
The puff is integrated into regular daily makeup routines as the primary applicator tool for cushion foundation products.
