— · Makeup
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4.8
39 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand trust and ingredient reputation
Consumers actively chose this product because they trust the VT brand, particularly those familiar with the brand's cushions and other makeup products. The Cica ingredient is recognized for its soothing properties and hypoallergenic formulation appeals to those seeking non-comedogenic options.
Oil control efficacy
Many buyers specifically purchased this for sebum absorption and mattifying performance, with several mentioning oily or combination skin types and summer heat as motivators. Comparisons to other popular powders (e.g., Innisfree) indicate deliberate switching behavior based on performance reputation.
Price value
Consumers repeatedly noted the affordable price point as a factor in purchase decisions, with several expressing pleasant surprise at the product quality relative to cost. The small, portable size adds perceived value for travel and daily carry.
Makeup setting function
Users bought this specifically to set foundation and control shine from SPF products, viewing it as a practical makeup tool rather than a standalone cosmetic. Some used it as a second application throughout the day to refresh makeup.
How they use it
Throughout-the-day reapplication
Consumers report applying the powder to set makeup initially, then reapplying every 3-4 hours or when shine returns, particularly during hot weather or with oily skin.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Seasonal heavy use in summer
Multiple reviewers identified this as a summer staple, using it intensively during hot seasons to prevent excessive oiliness and maintain makeup longevity. One reviewer noted relying on it to prevent hair from becoming wet with perspiration.
Face-wide and shine-specific application
Users apply it across the face for general mattifying, but also use it strategically over T-zones and areas prone to shine, including over SPF products. Some dust it lightly for a filter-like finish.
Layering with base makeup
Common usage involves applying over foundation or cushion products as a final setting step, or layering with other makeup to achieve desired coverage and finish.
