— · Cleanser
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4.9
245 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Word-of-mouth and positive reviews
Many buyers say they purchased after seeing high ratings or reading glowing reviews on Olive Young before trying it themselves.
Influencer/SNS recommendations
Several Japanese and Korean reviewers mention buying because an Instagram or SNS influencer recommended the product.
Brand loyalty / line extension
Many customers who already use beplain's cleansing foam or oil purchased the milk balm to complete the mung bean skincare line.
Switching from oil cleansers
A large group of buyers purchased specifically to replace irritating or messy oil-based cleansers like Banila Co, Shu Uemura, or Clean It Zero.
Sale/discount pricing
Multiple reviews mention buying multiples or stocking up specifically during Olive Young sales/coupons to get better value.
How they use it
First step of double cleansing
Most reviewers use it as a makeup-removal/first cleanse step, often following with a foam cleanser (frequently beplain's own foam) for a second wash.
Daily use, once per day
Commonly used once daily, typically in the evening to remove makeup and sunscreen.
Skin concerns raised — and how the product addressed them
✓Most reviewers report skin feels moisturized and non-tight after use, unlike oil cleansers they previously used.
✓Many users report visibly reduced blackheads and smoother pores after regular use, especially around the nose.
✓The vast majority of sensitive-skin reviewers say the balm does not cause redness or breakouts, though a small number report eye stinging or lingering greasiness.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Emulsify with water on face
Users note the balm melts into a milky texture when massaged with damp or dry hands before rinsing with water.
Facial massage technique
Several reviewers describe massaging it into the skin, especially around the nose/pores, to loosen blackheads and sebum plugs.
Paired with same-brand foam cleanser
Frequently used together with the beplain cleansing foam or pore care line as a full routine.
✓Reviewers confirm it removes waterproof mascara and long-wear makeup effectively, though a few note eye makeup can require a second wipe.
✓Several acne-prone users say the balm does not break them out and is gentler than oil-based alternatives that previously caused breakouts.
Concerns and outcomes summarized from reviews; percentages are approximate.
