YouTube Influencer Recommendations
Multiple consumers explicitly mention discovering the product through YouTube reviews and beauty content, citing positive recommendations as their primary motivation to purchase.
Trial Satisfaction & Repurchase
Several buyers tried a mini size included in cushion sets or purchased initially based on reviews, then repurchased the full size after being very satisfied with results.
Specific Problem-Solving (Makeup Floating/Creasing)
Consumers specifically sought out this serum to address makeup application issues such as foundation floating, cushion product slippage, and overall makeup stability throughout the day.
Trend-Driven Purchase (Dewy Skin Aesthetic)
At least one reviewer mentions buying the product because they recently became interested in the dewy/glossy skin trend and wanted to achieve that look.
Primer/Base Category Need
Buyers explicitly looked for a good makeup primer or moisturizing prep product to improve their overall makeup application process.