— · Makeup
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4.4
211 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand trust and repeat purchase
Many reviewers say they 'always buy CLIO' or are purchasing this specific foundation for the second or third time, citing prior good experiences with CLIO cushions.
Bundled value set
The foundation is frequently bought as part of a set with the CLIO Stay Perfect Makeup Fixer, which reviewers see as a value-added bonus that improves the purchase appeal.
Desire for a glowy 'glass skin' finish
Reviewers cite wanting a natural dewy glow effect they'd seen highlighted in marketing or reviews, especially for dry skin looking to avoid a flat matte look.
Switching from the cushion version
Several buyers already used the CLIO Kill Cover cushion and purchased the liquid foundation to get more coverage or a spatula-application option.
Price-to-performance comparison to luxury brands
Some reviewers note the formula outperforms or matches luxury foundations costing $55-$90, making it appealing as an affordable alternative.
How they use it
Small amount per application
Multiple reviewers stress that only a half pump or a tiny amount is needed for full-face coverage, warning that a full pump is too much product.
Skin concerns raised — and how the product addressed them
✓Most dry-skin reviewers report the foundation feels moisturizing and doesn't emphasize flaky patches, though a minority found it sat on top of skin without absorbing.
✓Not resolved by the product itself—many reviewers had to mix shades, exchange, or adjust expectations due to inaccurate online shade representation.
✓Largely unresolved; oily-skin reviewers report the dewy formula can look too shiny, enlarge pore appearance, or not control oil throughout the day.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Applied with sponge or spatula
Users commonly apply with a damp sponge or brush, and some prefer a spatula to control product amount and avoid cakey buildup.
Layered over skincare/sunscreen
Reviewers mention applying it over moisturizer or sunblock, and note it sits well under setting powder or other makeup products.
Paired with CLIO Stay Perfect Makeup Fixer
Many use the foundation together with the CLIO setting spray from the bundled set to extend wear time.
Daily/all-day wear
A large share of reviewers use it as an everyday foundation, citing long-lasting wear including touch-ups throughout the day.
✓Partially resolved; the foundation provides light-to-medium coverage but multiple reviewers say it doesn't fully conceal acne or textured skin, requiring extra concealer.
✓Well addressed for many, who report the glow finish brightens skin and evens out tone without looking cakey when applied thinly.
Concerns and outcomes summarized from reviews; percentages are approximate.
