— · Makeup
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4.5
49 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Precise Lip Definition & Coverage
Consumers specifically sought this product to define blurry natural lip lines and cover darker lip tones. Multiple reviews mention purchasing it as a dedicated lip liner for outlining and blurring effects.
Color Variety & Aesthetic Appeal
The 4-color range—featuring cool-toned pinks, milky pinks, and brown shades—attracted buyers seeking specific tones for their skin undertone. Cool-toned consumers particularly noted the product matched influencer aesthetics and trending lip looks.
Affordability & Value
Reviewers explicitly mentioned the competitive price point and availability through promotional events (LAPIC picks, seasonal sales) as reasons for purchase, comparing favorably to Heart Percent and similar brands.
Ease of Application
The pencil format and creamy texture were frequently cited as reasons for selection, with users appreciating the straightforward application without complex techniques required.
Brand Discovery & Influencer Presence
First-time purchasers noted trying the brand for the first time based on visibility and recommendations, suggesting effective social media presence on TikTok and Instagram platforms.
How they use it
Daily Lip Line Definition
Multiple reviewers report using the product everyday as part of their routine lip care, applying it to define and sharpen their natural lip line before other lip products.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Blurring & Gradient Effects
Users employ the pencil to create blurred, soft-focus lip effects rather than harsh outlines, with reviews mentioning blending and feathering techniques for a natural appearance.
Overdrawn/Overlip Application
Several Japanese and Korean reviewers specifically mention using it for overlip (overdrawn lip line) purposes, indicating it's favored for bold lip expansion techniques.
Layering with Other Products
The product is used as a base layer under lip tints and glosses, with some reviews noting application over primer, BB cream, or lip balm with variable results.
