— · Makeup
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4.7
29 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Sample-to-Purchase Conversion
Several consumers mentioned trying a sample first and then purchasing the full product, indicating the product performs well enough to justify full-size investment after trial.
Influencer & Word-of-Mouth
One review explicitly references 'Isa X' (likely an influencer creator), and multiple reviews mention hearing that 'people say it's really good,' showing that social proof and creator endorsement drive purchase decisions.
Gift-Giving for International Friends
At least one consumer bought it specifically as a gift for a Japanese friend, indicating appeal across borders and as a premium beauty gift item.
Repurchase & Lip Care Commitment
Several reviewers mention purchasing for the second or third time and being unable to go back, reflecting strong loyalty and willingness to repurchase despite the high price.
Price Premium Despite Cost Concern
Consumers explicitly note the product is expensive but buy anyway, suggesting the perceived efficacy justifies the premium for those seeking serious lip repair solutions.
How they use it
Overnight Treatment Routine
The dominant usage pattern is applying the product thickly before bed and wearing it throughout the night; consumers consistently report visible improvements upon waking.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Pre-Matte Lip Base
One user applies it before matte lipstick to prevent dryness and extend the wear of color, indicating use as a prep step in makeup routines.
Generous Application Amount
Multiple reviews note using 'plenty' of the product or a 'thick texture' application for best results, suggesting consumers apply liberally rather than using a small amount.
Exfoliation Benefit During Wear
Several users report that dead skin cells naturally exfoliate and shed when washed off the next morning, indicating the product facilitates natural lip renewal overnight.
