— · Cleanser
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4.8
127 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Travel and portable convenience
Multiple customers specifically purchased the 25ml size for trips, gym sessions, and short stays, appreciating the compact form factor. Many bought it as a trial before committing to the larger size.
Brand reputation and recommendation
Customers cited familiarity with BANILA CO's original pink cleansing balm and general brand recognition as reasons to try this pore-clarifying variant, with some mentioning influencer recommendations and social media visibility.
Repurchase loyalty
Long-term customers bought additional units after having positive experiences with the brand's other cleansing balms, particularly those using the original pink version who wanted to test the green pore-clarifying formulation.
Makeup removal efficacy
Consumers purchased the product specifically to address makeup removal challenges, particularly waterproof makeup and mascara, based on positive reviews highlighting its melting and cleansing power.
Price-accessible trial option
The mini size offered an affordable way to sample the product and test compatibility before investing in the full-size version, with some noting it provides good value despite per-unit cost.
How they use it
Primary makeup remover in double cleanse routine
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Most users employ this as their first cleanse step in a double-cleanse routine, melting away makeup before using a water-based cleanser. Several mention using it specifically on makeup-heavy days.
Occasional or weekly deep-cleanse treatment
Some consumers don't use it daily but reserve it for 1-2 times per week or when wearing full makeup, pairing it with a lighter daily cleanser. A few use it primarily after gym sessions or outdoor activities.
Travel and on-the-go cleansing
The 25ml size is frequently integrated into travel routines for flights, short trips, and gym bags due to portability. Users appreciate that the small amount lasts multiple uses.
Massage and emulsifying application
Reviewers describe melting the balm onto face, gently massaging to dissolve makeup, then adding water to emulsify before rinsing, indicating a multi-step tactile routine familiar to cleansing balm users.
All-over face and targeted pore application
While used on full face for makeup removal, some specifically target the nose/blackhead-prone areas to capitalize on the pore-clarifying formula. A few mention using it on normal-to-oily skin zones.
