— · Makeup
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4.5
95 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation & brand loyalty
Consumers frequently mention purchasing after trying other CODE products (primer/makeup prep), indicating trust in the brand's formulation and desire to complete a coordinated skincare/makeup line.
Repurchase & recommendation
Multiple reviewers state they are on their 3rd–6th unit or rebuy consistently; several mention friend recommendations, showing strong word-of-mouth and repeat purchase confidence.
Affordable price point
Reviewers consistently highlight 'good value for the price,' 'very reasonable,' and 'cheap' as key purchase drivers, making it attractive versus premium alternatives like Make Up Forever Ultra HD.
Compact, portable format
The small size and cute packaging are frequently praised as convenient for daily carry, touch-ups on-the-go, and fitting into bags, appealing to mobile and travel-conscious consumers.
Oil control efficacy in summer
Several reviews specifically mention purchasing for summer months when skin becomes more oily, indicating seasonal demand and awareness of the product's targeted benefit.
How they use it
Touch-ups throughout the day
Consumers regularly apply the powder mid-day to control shine and refresh makeup, especially those with oily or combination skin who report needing reapplication every 1–2 hours.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with other products
Reviews mention using the powder after foundation, primer, or makeup prep from the same brand, indicating it is integrated into multi-step routines rather than used alone.
Application with puff or brush
Most use the included puff, though some note difficulty picking up product and recommend switching to external brushes (e.g., Daiso puff) for better control and blending.
Light application for dry skin
Users with dry or sensitive skin apply sparingly to avoid accentuating dry patches; conversely, oily-skin users apply more liberally for extended oil control.
Finishing powder & setting step
Reviewers use it as a final setting powder to lock makeup in place and control sebum before leaving home, particularly valued for its matte finish without cakiness.
