Long-term repurchase and loyalty
Multiple reviews mention buying this product repeatedly over years, with users noting it is their holy grail sunscreen and expressing relief when the reformulated version was reintroduced to the market.
Gentle and non-irritating formula
Consumers purchasing this product are drawn to its gentle nature, with reviews highlighting no irritation and suitability even for sensitive skin types.
In-store testing and sampling
Some buyers mention applying or testing the product at retail locations before purchasing, indicating they wanted to confirm texture and feel before committing.
Brand trust and Korean beauty reputation
References to Lagom's cleansing products being famous suggest buyers have existing trust in the brand's skincare line.