Repurchase / brand loyalty
Many reviewers explicitly state this is their 2nd, 3rd, or 5th+ repurchase, citing consistent quality and habit as their main reason for buying again.
Influencer/word-of-mouth recommendation
Several buyers mention discovering the product via YouTube reviews or friends' recommendations and buying based on hype around long-wear claims.
Affordable price / good value
Multiple reviews cite low price, discount periods, or 'good value for money' as a key reason for trying or restocking the product.
Slim, precise tip design
Buyers specifically chose this over other eyeliners because of its unusually thin barrel, which they say is ideal for tightlining and detailed lower-lash work.
Comparison shopping vs other K-beauty gel liners
Reviewers frequently compare it favorably to Canmake, Clio, and other gel liners, choosing lilybyred for its balance of smoothness and staying power.