— · Makeup
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4.6
91 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Aesthetic Appeal & Visual Design
Many consumers purchased the product simply because they found the packaging and color combinations cute and visually appealing, with several mentioning they bought it impulsively based on appearance.
Influencer Recommendations & Celebrity Usage
Reviews mention purchasing after seeing the product recommended by influencers or used by celebrities like AESPA Winter in makeup tutorials, particularly for creating natural or polished looks.
Sale Pricing & Value
Multiple reviewers explicitly stated they purchased or repurchased because of discounted prices during sales, indicating price sensitivity and strong appeal during promotional periods.
Dual Texture Innovation & Versatility
The unique combination of jelly and powder formulas in one product attracted buyers looking for a multi-use, space-saving option that offers styling flexibility.
Brand Trust & Espoir Reputation
Some consumers cited existing positive experiences with Espoir products as a reason to purchase, mentioning the brand's reliability and consistent quality across their cosmetics line.
How they use it
Daily Layering & Color Building
Multiple reviewers report using the product almost daily, with a common pattern of applying the lighter/base color all over cheeks and layering the darker or jelly shade in the center for depth and dimension.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Separate Formula Usage Based on Mood
Consumers describe using the powder and jelly sides independently depending on desired finish (matte vs. dewy) or outfit/mood, demonstrating intentional product customization.
Shade Selection by Undertone
Usage patterns reveal consumers choosing specific shades based on their seasonal color typing (cool-tone vs. warm-tone/yellow-based), with some mentioning pairing shades across different product variants.
Blending & Natural Application
Reviewers frequently note using the product for easy blending to achieve a natural, subtle finish, with some applying it lightly and building gradually rather than in one heavy application.
Office & Professional Settings
One reviewer explicitly mentioned preferring the soft peach shade for professional/office use, suggesting the product appeals to consumers seeking work-appropriate makeup options.
