— · Makeup
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4.5
182 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Cica serum ingredient reputation
Multiple customers purchased specifically because they already loved Parnell's standalone Cicamanu Serum and were curious to try it in cushion form, viewing it as a skincare-first foundation.
Influencer and social media visibility
Reviews mention Instagram, YouTube, TikTok, and SNS recommendations as purchase drivers. Several customers explicitly state they bought after seeing influencer content or popular online discussions.
Sensitive skin suitability
Word-of-mouth and online reviews highlighting suitability for acne-prone and extremely sensitive skin drove purchases among consumers frustrated with other foundations causing irritation.
Packaging and collaboration appeal
Limited edition collaboration packages (Pokémon Purin Edition with pink case, magic pouch, brush) motivated purchases beyond product performance, particularly among collectors and packaging enthusiasts.
Replenishment and value of bundles
Existing users repurchase regularly, and the refill set format offers cost savings compared to individual cushions, encouraging stock-up buying when on sale.
How they use it
Winter and dry season preference
Multiple reviewers note this is their go-to for winter use and dry periods due to the hydrating serum formula. Some explicitly state it's less suitable for summer or hot, humid climates.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Light daily makeup and no-makeup look
Customers frequently use this for natural, skin-like coverage rather than full glam makeup, applying thin layers to maintain the fresh, barely-there aesthetic.
Layering with primers and setting products
Many reviewers mention needing to pair with moisturizing primers and occasionally powder or mist to extend wear-time and adjust coverage to their needs.
Application via puff vs. brush
Some users specifically purchase or use the included brush instead of the puff for better control and to avoid excessive product absorption, noting the puff has a 'new shoe' scent.
Frequent reapplication during day
Several reviews note the product does not last a full day without touch-ups, particularly on oily zones or under makeup-heavy conditions like mask-wearing.
