Durability reputation and word-of-mouth
Many consumers purchased specifically because of the product's known long-lasting properties and recommendations from friends or social media. Repeat customers cite durability as the primary reason for repurchase.
Instagram marketing and influencer visibility
Multiple reviewers explicitly mentioned seeing Instagram ads and influencer recommendations, which drove their initial purchase decision despite initial skepticism.
Brand loyalty and long-term use
At least one consumer reported using FORENCOS for 5 years, and others bought it as gifts for friends who were already regular users, indicating strong brand retention.
Color variety and aesthetic appeal
The 15-color range appeals to consumers seeking specific shades; some purchased after seeing attractive color options or when preferred alternatives (other brands) were out of stock.
Promotional pricing and sales events
Several purchases were motivated by sale periods on retail platforms like Olive Young, making the product more accessible at discount prices.