— · Makeup
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4.7
36 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Collaboration & Social Media Buzz
Multiple reviews cite the collaboration with makeup artist Helim as a primary purchase driver. The product gained notable visibility on social platforms, with consumers actively seeking it out due to its popularity and frequent sell-outs across retailers.
Repurchase & Brand Loyalty
Consumers explicitly mention this is a repurchase item, indicating strong satisfaction and repeat buying behavior. One reviewer stated 'I love it so much!' and expressed happiness about international availability for repeat orders.
Hard-to-Find Color Variants
Multiple Japanese reviews highlight that certain shades are difficult to find elsewhere and often sold out at other retailers, making availability at specific platforms like Oliveyoung a key purchase driver.
Availability & Convenience
International buyers appreciate access to the product through specific platforms; reviewers note it's unavailable on other sites or in their home countries, making curated retailers valuable for completion of collections.
How they use it
Daily Eyeshadow Staple
Consumers describe using this palette as their main daily makeup product, with one reviewer mentioning they use it exclusively since purchase. It serves as the go-to palette for everyday neutral looks rather than special occasions.
Blended Eyeliner & Layering
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reviewers specifically mention using shades for blended eyeliner effects and appreciate the no-waste formula where all colors are usable. The palette supports both minimal and layered application techniques.
Seasonal & Tone-Specific Application
Consumers note the palette's suitability for autumn/winter use and report that both warm and cool tone undertones can be accommodated. The muted, neutral tone makes it versatile across different makeup aesthetics and skin undertones.
Travel & Portability
Multiple reviews mention taking the palette while traveling, praising the 'perfect size' for portability without compromising color range or quality.
