— · Makeup
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4.7
355 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Unique shade lineup
Many reviewers bought specific, hard-to-find shades (e.g. Tarot Latte, Nudy Apricot, Cotton Candy) because the tones felt distinct from typical pink/coral blushes and matched personal tone analysis (warm/cool, muted summer, etc.).
Influencer/YouTube recommendations
Several reviewers explicitly cite YouTube videos or influencer mentions (including a named beauty influencer) as the reason they tried the brand for the first time.
Repurchase/collecting behavior
A large number of reviews mention repurchasing the same shade or buying multiple/all colors after a first positive experience, suggesting strong loyalty once trust is established.
Bundled gifts and promotions
Sale pricing, Olive Young mega-sale discounts, and bundled mini lip tints were frequently cited as a purchase trigger, though missing gifts caused some complaints.
Reputation as a 'game changer' cream blush
Multiple English-language reviews describe it as solving a long search for a good cream/balm blush texture, distinct from typical dewy or sticky cream blush formulas.
How they use it
Applied with fingers or sponge
Most reviewers pat the product onto cheeks with fingertips (warmed to melt the balm) or a makeup sponge/puff for a smoother, less patchy finish.
Skin concerns raised — and how the product addressed them
✓Reviewers repeatedly say a small amount instantly brightens the face and gives a natural 'blood-color' glow, addressing dull or tired-looking skin.
✓Several reviewers with visible facial redness chose lighter/beige-leaning shades specifically because most blushes exaggerated their redness, and found this formula's muted tones more flattering.
✓A few reviews note the balm helps blur pores and gives a soft-focus effect on the cheeks, though one reviewer worried about pores showing more in humid summer weather.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Used as cheek color, occasionally on eyes/lips
Primarily used as blush, but some reviewers also use it on eyelids for a monochrome look or note the coordinating lip tint that comes as a gift.
Layered/mixed shades for gradient effect
Several reviewers intentionally layer two shades (light base + deeper shade) or mix multiple colors to create custom gradient or deeper color intensity.
Applied over or under foundation
Used both on bare skin for no-makeup days and on top of finished base makeup; some apply it as an eyeshadow/blush base before layering powder blush on top.
Seasonal preference notes
Reviewers note it works well in cold/dry winter without dryness, while a few worry about pore emphasis or reduced longevity in hot/humid summer conditions.
✓Multiple reviewers state the product does not dry out or emphasize dry patches, especially useful in winter, though a couple of reviews said it emphasized fine lines under the eyes in dry conditions.
✓Opinions are split: many say color lasts all day, while others report it fading, disappearing, or requiring reapplication/layering with powder blush to maintain visibility.
Concerns and outcomes summarized from reviews; percentages are approximate.
