— · Makeup
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4.7
524 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Packaging design ("pack-buy")
Many reviewers explicitly say they bought it for the cute keyboard/cassette-tape shaped compact and overall aesthetic, sometimes admitting they hadn't even tried the formula yet.
Personal color / tone matching
Reviewers frequently reference Korean 'personal color' theory (warm/cool, spring/summer/autumn/winter) and choose specific Mood Keyboard editions because the curated palette matches their skin undertone.
Brand loyalty and collecting
A large share of reviewers say they already own other lilybyred palettes and are collecting the series color by color, citing consistently good formula and cohesive color stories as the reason to keep buying.
Influencer/idol recommendation
Several reviews mention buying because a favorite Korean YouTuber or an idol (e.g., Yena) used or promoted the palette in a makeup video.
Discounts and bundled freebies
Purchases were often triggered by Olive Young sales, coupons, or bonus items (mini liner, highlighter, lip balm) bundled with the palette, with several reviewers noting they got it at a steep discount.
How they use it
Daily/everyday eye makeup
Most reviewers use the palette as their go-to for natural, everyday looks, citing versatility from subtle to slightly built-up intensity.
Skin concerns raised — and how the product addressed them
✓A couple of reviewers noted the pinkish daily shades apply lightly enough that they do not make the eye area look puffy or tired.
✓Reviewers with muted or dull lid tone say the pink-brown and shimmer shades brighten the area and counteract a washed-out look.
✓Multiple reviewers say choosing the specific Mood Keyboard edition matched to their warm or cool personal color prevented the eyeshadow from looking mismatched or muddy on their skin.
Concerns and outcomes summarized from reviews; percentages are approximate.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Finger application over brushes
Multiple reviewers note the creamy/buttery texture blends better with fingers than brushes, especially for smokey looks.
Layering for gradient depth
Because base shades are often sheer, users report needing to layer or pack on color to build a gradient or deeper look.
Multi-purpose use beyond eyes
Several reviewers use shimmer/highlight shades from the palette as face highlighter or blush in addition to eyeshadow.
Seasonal tone selection
Reviewers select specific editions seasonally, e.g. warm pink-brown tones for autumn/winter and light cool pinks for spring/summer.
