— · Cleanser
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4.8
28 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
SNS and influencer recommendations
Multiple reviews mention 'SNS buying' and curiosity about Abib's brand reputation on social platforms, indicating strong social commerce and influencer-driven demand.
Repurchase and brand loyalty
Consumers explicitly state previous satisfaction with Abib products and purchase this item as part of an established preference, suggesting strong repeat-purchase potential.
Dual-function convenience
Buyers are attracted to the pack-cleanser hybrid format that combines pore care and cleansing in one step, reducing skincare routine complexity.
Sebum control and pore-care reputation
Charcoal component and sebum-absorption claims are cited as primary purchase drivers, especially among oily-skinned consumers concerned with summer oil production.
How they use it
Frequency: weekly to bi-weekly deep-clean treatment
Most users apply it 1–2 times per week as a targeted treatment rather than daily cleanser, with some using it every three days for texture improvement.
Application method: pack-style mask followed by wash
Consumers apply as a thick mask (especially on nose and T-zone), leave it briefly, then lather and rinse immediately, treating it as both pack and cleanser.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Seasonal adjustment and oily-skin focus
Usage increases in summer months when sebum secretion peaks; primarily favored by oily and combination skin types for targeted pore maintenance.
Layering with regular cleansing routine
Used as a weekly intensive step alongside regular daily cleansers, not as a replacement for standard facial cleansing in most routines.
