— · Cleanser
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4.7
74 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase Loyalty & Brand Trust
Numerous reviews mention second, third, or fifth purchases, with consumers explicitly stating they will buy again. The Purito brand name itself drives purchasing decisions among established fans.
Natural Ingredient Appeal
Consumers specifically mention buying for the olive oil base, minimal ingredients, and non-comedogenic formula without pore cloggers or added fragrance, appealing to ingredient-conscious and sensitive-skin shoppers.
Makeup & Sunscreen Removal Efficacy
Multiple reviews cite this as the reason for purchase after hearing recommendations; consumers are drawn to its proven ability to remove all makeup types including waterproof mascara and broad-spectrum sunscreen.
Gentle Formulation for Problem Skin
Acne-prone and sensitive skin consumers purchase this specifically because it does not cause breakouts, irritation, or redness—a key selling point repeated across reviews.
Value and Volume
The 200ml size is frequently praised as offering good value; consumers appreciate the amount of product relative to price.
How they use it
Evening Cleansing Routine as First Step
Most reviews describe using this as part of an evening skincare routine, massaging it onto dry skin before adding water to emulsify and rinse.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily Use
Multiple consumers report using this oil cleanser every single day without issues, indicating it is formulated for frequent use rather than occasional treatment.
Pairing with Water Emulsification
Several reviews specifically mention the double-cleanse method: oil massage followed by adding warm water to create a foam that rinses cleanly, minimizing residue.
Suitable for Oily & Combination Skin
Despite being an oil, consumers with oily and acne-prone skin report using it daily with positive results, suggesting it does not aggravate sebum production.
