— · Sun care
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4.5
351 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand trust / repeat purchase
Many reviewers already use other Beauty of Joseon products and bought this as a natural extension, with several explicitly stating they repurchased 2nd, 3rd or 4th bottles.
Serum-like skincare hybrid appeal
Consumers were drawn to the concept of a sunscreen that doubles as a serum/moisturizer, wanting SPF without the traditional heavy sunscreen feel.
Word-of-mouth and online reviews
Several buyers mention purchasing after reading many positive reviews or hearing recommendations before trying it themselves.
Gifting for family members
A recurring reason for purchase was buying it for mothers, fathers, or siblings who wanted a gentle, easy-to-use SPF with skincare benefits.
No white cast / suitable for makeup wearers
Buyers with medium-to-dark skin tones specifically sought this out because of its reputation for leaving no white residue, unlike many mineral sunscreens.
How they use it
Last step of morning skincare routine
Most reviewers apply it as the final step before makeup, often replacing a separate moisturizer step entirely.
Layered with other BOJ sunscreens
Skin concerns raised — and how the product addressed them
✓Reviewers with dry or dehydrated skin frequently report the serum provides strong, lasting hydration that eliminates the need for a separate moisturizer.
✓Mixed results: some oily-skin users love the lightweight non-greasy feel and no-breakout performance, while others find it leaves an unwanted shiny/greasy finish.
✓A notable portion of reviewers experienced stinging, burning, or redness (especially around the eyes), suggesting the product is not ideal for highly reactive or barrier-compromised skin.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
A common technique is layering this serum under or over the brand's original Sun Cream/Probiotic sunscreen for extra protection or hydration.
Used as a makeup primer/base
Many use it specifically to create a dewy, glowy base for foundation or cushion compacts, valuing how well it sits under makeup without pilling.
Seasonal preference shifts
Some users prefer it in winter/dry months for its heavier hydration, while others find it too greasy for hot summer weather and switch to lighter formulas seasonally.
Selective facial application avoiding eye area
Due to stinging reports, several reviewers mention deliberately avoiding the eye contour when applying or using it only on cheeks/hands/body instead of full face.
✓Many users report a visible improvement in radiance and a healthy dewy glow immediately after application, often used deliberately as a glow-boosting makeup base.
✓Several reviewers, including those with acne-prone skin, note the product does not clog pores or cause breakouts, though this is not universal.
Concerns and outcomes summarized from reviews; percentages are approximate.
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