Ingredient reputation (D-Panthenol barrier repair)
Multiple reviewers specifically sought out this product because of its panthenol content for skin barrier restoration and soothing properties, particularly after allergies or skin sensitivity issues.
Alternative to problematic cleansing methods
Consumers switched from cleansing oils and balms due to heaviness and irritation, or from harsh cotton pad application, finding this milk cleanser gentler and more suitable for daily use.
Sensitive skin suitability
Reviews indicate purchasing decisions were driven by the product's reputation for gentleness on compromised and reactive skin, making it a trusted option for those with barrier concerns.
Friend/social recommendation
At least one reviewer mentioned buying based on friend recommendation, and JUMISO's general brand reputation appears influential in purchase decisions.
Set value and volume
The dual-product set format with 50ml + 50g sizes appeals to consumers seeking good value, particularly when purchased on sale.