Brand trust and repeat purchase
Many reviewers say this is their 2nd-8th repurchase and describe it as a 'ride or die' or staple product they always reorder from Round Lab.
Value bundle/set pricing
Reviewers frequently mention the set (oil + mini cleanser) feels like great value, calling it 'worth the price' and a good deal compared to buying items separately.
Word-of-mouth and influencer/community recommendation
Several buyers mention trying it because a friend, K-beauty community, or event sample (e.g., KCON) recommended it, or because of the brand's overall reputation.
Gift purchases
A number of reviews describe buying the set as a gift for a friend or family member due to attractive packaging and broad skin-type suitability.
Reputation as gentle alternative to other oil cleansers
Multiple reviewers switched to this product after negative experiences (chemical burn, irritation) with competitor oil cleansers like Anua.