Influencer/Celebrity Endorsement
Multiple reviewers explicitly mention purchasing due to influencer recommendations, particularly referencing a beauty content creator (Calary Girl A), indicating strong social media-driven demand.
Ingredient Reputation (Bakuchiol & Vitamin)
Consumers specifically selected between the Bakuchiol (pink) and Vitamin (green) variants, suggesting active interest in the active ingredients and their skincare benefits.
Signature Scent Appeal
The distinctive green grape and floral fragrance is a primary purchase driver, with many buying it as a fragrance-first product rather than a traditional hand cream.
Repurchase Intent
Multiple 5-star reviews explicitly state intention to rebuy, indicating satisfaction-driven repeat purchase behavior despite the small size.