Recommendations from influencers/dermatologists
Many buyers cite YouTube, Instagram, or Korean dermatologist recommendations as their reason for trying the product, and several note buying based on 'raving reviews' from beauty creators.
Repurchase/loyalty
A very large share of reviews explicitly state this is a 2nd-5th+ repurchase or that the reviewer is 'on my fifth bottle,' showing strong repeat-buy behavior once tried.
Reputation for gentleness with sensitive/reactive skin
Buyers with sensitive, eczema-prone, or barrier-compromised skin sought this out specifically after other cleansers (oils, foams, balms) caused irritation.
Refill set value and convenience
The bundled refill is frequently mentioned as a purchase driver, valued for reducing plastic waste, travel portability, and perceived value for money.
Sale/discount timing
Several Korean and Japanese reviewers mention buying specifically because it was on sale or with a coupon.