Repeat purchase / brand loyalty
Many reviewers mention this is their 2nd or 3rd repurchase, and several say they already loved other espoir cushions (Be Velvet, Be Natural, liquid foundation) and wanted to try the Be Glow version.
Set value with bundled extras
Buyers frequently cite the appeal of getting a refill, mini liquid foundation sample, mirror/comb, and cute keychain/photocards included in the set at a discounted price.
Dewy 'glass skin' trend appeal
Consumers bought it specifically chasing the glowy, luminous Korean 'glass skin' finish that is trending on social media.
Sale/discount pricing
Several reviews explicitly mention buying because the product was on sale or unusually cheap, prompting stock-up purchases.
Suitability for dry skin
Many buyers researched and purchased specifically because it's known/recommended as a hydrating option for dry or flaky skin types.