Repurchase/loyalty
Many reviewers state this is their 2nd, 3rd, or even 5th repurchase, citing consistent quality and 'staple' status in their routine.
Influencer recommendation
Several reviews mention buying specifically because Korean beauty influencer Minsco (민스코) recommended the paired brushes or the product itself.
Bonus brush/gift promotion
A large share of purchases were driven by the free brush(es) included with the set, with buyers explicitly saying they bought it 'for the brush.'
Cool-toned shade scarcity
Pale and cool-toned users specifically sought this product out because it avoids the orange/yellow cast common in Western bronzers and other Korean contour products.
Price/value
Reviewers frequently note it is affordable and offers good value compared to other Korean and Western contour options.