Disney/Mickey & Minnie collaboration packaging
The single most cited purchase driver is the cute, collectible character design on the case and puffs, with many buyers explicitly stating they bought it 'for the packaging' or 'pack buy' even before trying the formula.
Loyalty to espoir Be Velvet formula
A large share of reviewers are repeat customers of the original Be Velvet cushion, buying this edition specifically because they already trust the formula and wanted the new packaging or a refill.
Bundled value (refill, multiple puffs, stickers)
Reviewers frequently mention the set is 'worth the money' due to included refill, 3-5 puffs, puff case, and stickers, making it feel like a bargain especially during sales/promotions.
Gifting occasions
Several reviewers purchased the set specifically as a birthday or friend/family gift due to its attractive presentation.
Influencer/word-of-mouth recommendation
A few reviewers mention buying after seeing YouTuber recommendations or because 'reviews were good,' influencing shade selection and purchase decision.