— · Cleanser
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4.6
37 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation and sensitivity-friendly formula
Consumers specifically sought this product for its gentle, non-irritating formulation that works well even for sensitive skin and sensitive eyes, with many noting it does not sting or cause breakouts.
Repurchase and brand loyalty
Multiple reviewers indicated they have been using this product for 10+ years and actively repurchase it, demonstrating strong customer retention and trust in the brand.
Value and affordability
Several reviews mention the product is cheap, underrated, and offers good value for money, particularly when purchased on sale.
Influencer and social proof recommendations
Strong word-of-mouth and positive reviews across platforms appear to drive purchases, with users emphasizing it as 'the best' makeup remover among many alternatives they've tried.
How they use it
Eye makeup and point makeup removal as primary use
Most consumers use this as a dedicated eye makeup remover, applying it with cotton pads to remove eyeliner, mascara, and waterproof eye products, though some extend use to the full face.
Portable travel size
The 160ml size is noted as compact and convenient for travel, suggesting consumers view it as suitable for on-the-go use.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily facial cleansing step
Users integrate it into their regular skincare routine, typically using it as the first step to remove makeup before cleansing.
Minimal product needed per application
Reviews mention using only a few drops on cotton pads, suggesting the product is concentrated and long-lasting.
