— · Makeup
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4.5
56 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Cute Included Accessories
The bundled hair clips, rings, and collaboration bags are frequently the primary motivation for purchase, with many customers initially buying for the gifts and being pleasantly surprised by the tint itself.
Trending & Social Proof
Multiple reviewers mention buying due to hype and trending status, particularly around collaborations (e.g., 'Hug Your Skin' partnership) and influencer visibility on platforms like Instagram and TikTok.
Color Aesthetic & Cute Tones
Consumers are drawn to the range of cute, vibrant colors available across eight shades, with frequently praised natural and flattering undertones suitable for various skin types.
Repurchase Intent
Several reviewers indicate they have repurchased or plan to repurchase, suggesting satisfaction with formula and color consistency.
Non-Drying Matte Formula
The promise of a blurred matte finish without the drying, flaky texture of traditional matte tints appeals to those with sensitive or dry lips.
How they use it
Everyday Natural Makeup
Users apply it as a standalone product in minimal makeup routines or pair it with a lip base for a natural, blurred matte look.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequent Reapplication Required
Most users report needing reapplication every 3–4 hours, making it suitable for daytime wear but not long-lasting evening looks.
Base Layer & Layering Technique
Some users apply it as a base under glossy products or use it alone; versatility in layering is mentioned as a strength.
Seasonal Summer Use
A few reviewers note preference for wearing it during summer months or pairing it with summer makeup routines.
