PDRN ingredient trend
Many buyers cite curiosity about PDRN (a trending 'salmon DNA' ingredient) as their main reason for trying the product, hoping for skin-repair-like benefits on the lips.
Viral/SNS exposure
Numerous reviewers mention discovering the product through Instagram, TikTok, or seeing it trending/ranked highly in Korea before purchasing.
Attractive shade range
The 13 muted, nude, and MLBB (my-lips-but-better) shades are frequently cited as the deciding factor, with several buyers saying they 'couldn't choose' and bought multiple colors.
Repeat purchase/brand collecting
A notable share of reviews are repurchases, with customers stating they are 'collecting all the Losy Kim colors' or buying a 2nd-5th tube after loving the first.
Bundled gift/set value
Some buyers purchased for the included mini blush or gift set, or bought it specifically as a gift for family/friends.