Brand trust / reputation
Many reviewers say they buy 'because it's JUNGSAEMMOOL' or trust the brand's base products, treating it as a go-to foundation line they return to after trying competitors like HERA, Clio, or Tirtir.
Repurchase / loyalty
A large number of reviews explicitly mention this being their 2nd, 3rd, or even 7th+ repurchase, indicating strong retention once customers find their shade.
Value bundle with refill and gifts
Reviewers frequently cite the set including a refill, puffs, and a mini blush as excellent value, especially during sales, driving purchase decisions.
Word of mouth / reviews and hype
Several buyers say they purchased after reading positive reviews or hearing it was 'popular' or 'over-hyped,' testing it out of curiosity to confirm the reputation.
Gifting
Multiple reviewers bought it as a gift for mothers, sisters, or friends, citing its reliable performance and premium-feeling packaging as gift-worthy.