Long-term repurchase loyalty
Numerous reviews mention using the product for 5+ years or "N years" with continuous repurchasing; consumers cite consistent efficacy and lack of viable alternatives as drivers of repeat purchase behavior.
Ingredient reputation and brand heritage
The Kamille (chamomile) ingredient line is referenced as "very famous" in Korean markets; heritage brand status and recognized formulation contribute to initial and repeat purchase decisions.
Availability and stockpiling on sales
Consumers strategically purchase during sales due to frequent stockouts; the product's popularity and scarcity drive opportunistic buying whenever available at discount prices.
Suitable for sensitive skin conditions
Consumers with eczema and other skin sensitivities report this as their solution; the gentle, non-irritating profile attracts health-conscious buyers seeking dermatologically suitable options.
Value perception despite premium pricing
Multiple reviews describe it as "cost-effective" or great "value for money" relative to efficacy, though several note it is "expensive"—indicating price is justified by performance in buyer perception.