— · Makeup
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4.7
520 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Viral/social media exposure
Multiple reviewers explicitly say they bought the product after seeing it trend on TikTok, Instagram, or via influencer swatches, indicating strong social commerce pull.
Unique, wide shade range
With 32 colors including muted, cool-toned, and 'vampy' shades not commonly found elsewhere, buyers cite the distinctive undertone range as a key reason for purchase over other Korean tint brands.
Set/bundle value
Many reviewers bought the set specifically for the bonus mini blush or mini lip tint, describing it as good value ('CP값') even when the blush itself underperformed.
Repurchase loyalty
A notable share of reviews are explicit repurchases (second, third, even fifth tube of the same or different shades), reflecting a strong repeat-customer base for the brand.
Brand trust/reputation
Reviewers repeatedly reference 'Dinto' by name as a trusted, consistent-quality brand, with several noting they buy blind based on brand reputation alone.
How they use it
Daily everyday wear
Reviewers describe using the tint as a daily go-to lip color for both casual and 'drinking party' (JP: 飲み会) makeup occasions.
Layering for intensity
Skin concerns raised — and how the product addressed them
✓The vast majority of reviewers report the tint does not dry out lips and even feels hydrating over time, addressing common tint-related dryness concerns.
✓Most reviewers report no irritation and note it doesn't cause chapping, though a small subset experienced itching or discomfort, suggesting inconsistent tolerance across users.
✓Several reviewers specifically praise the formula for not causing flaking or peeling, describing lips as smooth and plush after use.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Many apply multiple coats (3-4 layers mentioned) to build up color and glossiness, or layer with a clear gloss topper for extra shine.
Gradient lip technique
Some reviewers use lighter shades as a base and blend with darker tones to create a gradient ombre lip look.
Reapplication after eating/drinking
Users note the tint stains well but the glossy top layer fades with food and oily drinks, prompting periodic reapplication throughout the day.
Seasonal shade selection
Reviewers select specific shades for winter (deep reds/berries) versus spring/summer (soft pinks, corals), suggesting seasonal rotation of colors.
✓While the base stain generally persists, reviewers note the glossy top layer and sometimes the tint itself diminishes when exposed to oily foods or drinks, only partially resolving the wear-longevity concern.
Concerns and outcomes summarized from reviews; percentages are approximate.
