— · Makeup
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4.7
60 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Sale/Promotional Pricing
Multiple buyers purchased during sales events or discounts, suggesting price sensitivity and deal-driven purchasing behavior. The product's appeal increases significantly when promoted.
Brand Popularity & Influencer Appeal
Reviewers mention purchasing because the product is 'so popular' and after seeing it recommended, indicating strong social proof and word-of-mouth or influencer-driven demand.
Aegyo-sal Trend & Aesthetic Interest
Consumers specifically sought this product to create or learn aegyo-sal (under-eye pouches), driven by Korean beauty trends and the desire for a cute, youthful eye appearance.
Multi-Functional Design
The dual-ended pen (glitter pen + contour shade) attracted buyers seeking to consolidate multiple products into one portable item for convenience and travel.
Repurchase & Trial of Multiple Colors
Satisfied customers bought multiple color variants and plan repeat purchases, indicating strong product satisfaction and color range interest.
How they use it
Primary: Under-Eye Aegyo-sal Application
The overwhelming majority of reviews mention using the glitter end on the tear trough/under-eye area to create volume and a wet, youthful appearance.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Secondary: Eyeshadow & Highlight on Eyelid
Several consumers apply the product to the eyelid, eye corner, or as a general highlight/shimmer, leveraging the glitter's versatility beyond the intended aegyo-sal use.
Contour/Shadow (Back End) Underutilized
Multiple reviews mention barely or never using the contour/shadow end on the back of the pencil, suggesting this feature may not align well with consumer needs.
Frequent, Daily Touch-Up Use
Users describe keeping the pen portable for frequent reapplication during the day, particularly noting durability when layered or when touching eyes (artificial tears, rubbing).
Layering & Blending Practice
Reviewers apply the product in thin layers to control intensity and blend with fingers or other products, with some noting the product responds well to soft, graduated application.
