Scent-Driven Purchase & Discovery
The majority of reviews cite attraction to the fragrance as the primary purchase driver, with many consumers initially encountering the scent in-store or through related products (e.g., Epic Fleur perfume line) and subsequently buying the hand cream variant.
Influencer & Brand Affinity
References to specific scent names (Epic Fleur, Kiss) and repeated mentions of brand loyalty suggest strong influencer or beauty community endorsement within Korean platforms (OliveYoung ecosystem), prompting repeat purchases.
Gift & Desk Accessory Appeal
Multiple reviews note the product's decorative value and packaging aesthetics, suggesting consumers purchase for gifting or desktop display alongside functional use.
Repurchase Behavior
Several 5-star reviews explicitly mention intent to buy again or difficulty sourcing the product locally, indicating high repeat-purchase intent among satisfied customers.