Gift purchases
Many reviewers explicitly bought the product to give as a gift, citing the attractive packaging and universally likable scent as reasons it works well for that purpose.
Scent reputation and brand trust
Several buyers said they purchased because of the brand's reputation for good-smelling hand creams, sometimes prompted by hearing about the line before trying it.
Repeat/repurchase loyalty
A large number of reviews are from repeat buyers (2nd, 3rd, even 5th purchase), often stockpiling ('쟁여놓고 쓰는 제품') because they finished a previous tube or want backups.
Affordable price / value
Multiple reviewers highlighted the reasonable price and good value for money, sometimes buying during sales or promotional events.
Influencer/social recommendation
At least one reviewer mentioned purchasing after seeing it recommended on Instagram, and others referenced trying it after hearing hype online.