Influencer and YouTuber recommendations
Multiple reviewers cite specific influencers or YouTubers (e.g., LeoJ, Single's Inferno's Siyeon) recommending the shade or formula as their reason for trying it.
Brand trust from VDL cushion line
Many buyers already used VDL's popular cushion foundation and purchased this liquid version expecting similar quality and color-matching reliability.
Repurchase / loyalty
A large number of reviews explicitly state this is a 2nd, 3rd, or multi-year repeat purchase, citing consistent performance as the reason to buy again.
Promotional sets and gifts-with-purchase
Bundled sets with mini blush, puffs, pouches, or primers were frequently cited as a strong value driver and reason to choose this over competitors during sales.
Reputation for long-lasting, high coverage formula
Reviewers reference years of positive word-of-mouth and reviews about its coverage and longevity as motivation to finally try or compare it against other foundations.