— · Makeup
MOQ and lead time are indicative — final terms are confirmed by RFQ.
Pricing is not published on the catalog. Submit an RFQ and our team will prepare a quotation with unit pricing for your order quantity.
4.7
267 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Nostalgia and repurchase
Many reviewers say they used this product years ago (some 10-15+ years) and repurchased it after remembering how good it was, indicating strong brand loyalty and repeat-buy potential.
Word-of-mouth and influencer/MUA recommendation
Several buyers mention purchasing after seeing Korean makeup artists, YouTubers, or shows like 'Just Makeup' use it, or because friends recommended it.
Reputation as a bestseller/cult classic
Reviewers frequently cite its long-standing popularity and frequent sold-out status as a reason to try or rebuy it, framing it as an 'OG' or 'legendary' gel liner.
Built-in brush convenience
The integrated brush applicator is repeatedly cited as a key purchase driver since it removes the need to buy a separate eyeliner brush.
Price-to-performance value
Multiple reviews describe it as 'cheap but very good,' offering performance comparable to pricier gel liners like Bobbi Brown at a fraction of the cost.
How they use it
Daily eye makeup step
Used primarily as an eyeliner step in daily routines, applied to the upper lash line and sometimes the waterline/tightline.
Skin concerns raised — and how the product addressed them
✓Reviewers with oily skin report the gel holds up reasonably well but often need to pair it with primer or setting powder to fully prevent smudging.
✓A minority of reviewers with sensitive eyes noted discomfort or that they generally avoid eyeliner but found this formula comfortable enough to use.
✓Some users with naturally watery eyes report the liner still holds up better than alternatives, though it can wash away faster if eyes tear up.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Paired with setting products
Many users apply eye primer, setting powder, or setting spray afterward to reduce smudging, especially those with oily eyelids.
Small amount per use
Reviewers note a little product goes a long way, with some noting one pot lasts many months to years of dry-down-resistant gel.
Alternative brush technique
Some experienced users swap out the included brush for a separate, thinner brush to get more precise or thinner lines.
Two-color layering/collecting
Many buyers own multiple shades (black, brown, pearl brown) and use different colors depending on desired intensity (bold for 'idol' looks vs. natural everyday looks).
✓The built-in thin brush is credited with helping less-skilled users draw thinner, more controlled lines than pencil or liquid liners, though some still struggle initially.
Concerns and outcomes summarized from reviews; percentages are approximate.
